Life Fitness Australia celebrates 20 years

Life Fitness Australia celebrates 20 years of excellence with a continued focus on contribution and sustainability.

September 2017 marks a significant milestone for pioneering fitness equipment supplier, Life Fitness Australia, as the company celebrates its 20th anniversary in Australia.

In 1997, Life Fitness Australia became the exclusive Australian distributor for Life Fitness and Hammer Strength products. Starting out with a mere 10 employees, today Life Fitness Australia boasts more than 100 employees, 6 of whom have remained with the company from the very beginning!

With offices now located in Victoria, New South Wales, Queensland, Western Australia and South Australia, Life Fitness receives more than 380 shipping containers each year, and has impacted the industry with products and services that inspire transformational workouts.


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Life Fitness Australia is proud to be more than just a typical supplier of fitness equipment. It boasts an impressive track record of impacting the industry and setting the bar for others. For example, over the years, the company has garnered a reputation for its sustainability efforts by introducing treadmills that costs around 44% less to power, than treadmills from any of its top three competitors. Furthermore, it’s efforts to operate as an environmentally conscious company includes recycling programs for materials used in the offices, as well as pallets, blankets, cardboard, packaging and metals from its factories. Life Fitness also has a full reconditioning facility and has sold more than 24,000 reconditioned units throughout Australia, from across the Hammer Strength and Life Fitness brands.

Life Fitness boasts the industry’s largest portfolio of equipment and product support infrastructure among any Australian commercial fitness equipment supplier. When consider these facts, along with its continued contributions to the St Jude’s School in Tanzania, Life Fitness really is a shining example of what longevity and success looks like, particularly in the highly competitive fitness equipment supplier space.

About Life Fitness
Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells its strength and cardiovascular equipment and productive well-being equipment, under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and InMovement. Its equipment is distributed to 148 countries.

Life Fitness: www.lifefitness.com.au

School of St Jude: www.schoolofstjude.org

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