Performance strength training equipment designed to withstand the most intense workouts.
Our mission is to inspire healthier lives by creating the best products, services and experiences for our customers.
Whatever your project, Life Fitness’ expert consultants can assist in creating a space that’s the perfect fit for your exercisers
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LIFE FITNESS ON DEMAND+
Free access to more than 500+ exciting fitness experiences and the ability to stream your own video content.
LIFE FITNESS CONNECT
Take control of your workouts anywhere on and off equipment with the Life Fitness Connect app.
FLEXIBLE FINANCING
Our convenient, financing provides attractive and flexible terms that can be designed to suit your business.
For over 50 years, Life Fitness has been dedicated to creating innovative fitness solutions that benefit both facilities and exercisers.
PRODUCT INNOVATION
Innovative product design and conception from our studios to your facility.
An elegant selectorized line that is enticing to exercisers of all fitness levels and serves as the optimal interaction between exerciser and machine.
Designed as an elegant line that is enticing to exercisers of all fitness levels, the Insignia Series serves as the optimal interaction between the exerciser and the machine. From experienced weight trainers to beginners, Insignia Series equipment offers an easy-to-use and easily adjustable range of equipment to target specific muscle groups and help users meet their fitness goals.
All the products in the Insignia Series line create a natural feel through movement, offering plenty of variety while also encouraging exercisers into the best possible form throughout their reps. Details such as angled seating and resistance reduce strain, provide stabilisation and help to enhance alignment throughout workout sessions.
Eye-catching design and low-profile towers create equipment that is appealing to all exercisers and results in an extremely inviting facility environment.
Expert design creates controlled, natural feeling motions that provide an enjoyable experience for users at all fitness levels.
Meet the strength equipment designed to work your biceps, chest, lats, pectorals, rear deltoids, shoulders and triceps with the Insignia Series upper body equipment. This equipment features intelligent touches and design elements for a natural, responsive feel.
Discover the selection of lower body products in the Insignia Series strength equipment range. Made to target calves, glutes, abs, thighs, hip abductors and adductors, these products include Insignia Series’ trademark adjustable features to suit users of all body types, shapes and fitness levels.
Made to help users target their torsos and meet their fitness goals, discover the Abdominal, Back Extension and Torso Rotation machine. Low-profile towers and a simple and intuitive design invite the user in, while levels of resistance and personalised options allow any exerciser to set their own pace and challenge themselves.
8 upper body machines utilise independent motion to maintain equilateral muscle development and accommodate exercisers with physical limitations.
Counterbalanced seat angle articulates with height adjustments to ensure optimum positioning and effectiveness for exercisers of all sizes.
Elliptical-shaped grips are oriented for each type of machine. “Pulling” exercises have a small gripping area that fingers securely wrap around. “Pushing” exercises use a large surface area to distribute pressure evenly.
Adjustment dials and knobs have large diameters and feature rubber gripping areas to make them easier to use. A bright yellow color makes every adjustment point easy to recognize.
Placards clearly depict what muscles are being trained, what adjustments can be made, and proper movement. Rep counter and timer make it easy for exercisers to keep track of their workouts.
A wide breadth of strength equipment gives a facility the ability to choose fitness equipment that fits its needs.
Whether you want to fit out your large gym or a dedicated fitness space in a commercial venue, a dedicated studio for personal training sessions, a boutique, home workout area, the Insignia Series strength equipment range offers an attractive and inviting option.
If you’re looking to upgrade your current strength equipment, Insignia Series offers improved accessibility, superior engineering, intuitive designs and easy-to-follow instructions to help you create a space that is as functional as it is well designed.
With a reputation as the best provider of dedicated fitness equipment, Life Fitness has an extensive range of workout machines and equipment to help you create the perfect atmosphere for any training session or exercise regime.
Browse our entire product range today, and discover why we’re the best choice for outfitting your workout space. If you need more product information or detailed advice on which Insignia Series products will best suit you, don’t hesitate to get in touch with our friendly team.
Speak with a Life Fitness consultant to learn which products are right for your facility.
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