Digital connection continues to be a top trend among exercisers around the world.
The most recent American College of Sports Medicine global survey found that wearable technology is the number one fitness trend of 2020. It’s actually been the top trend for four of the past five years, showing just how important it is that fitness facilities embrace digital technology and keep up to speed with consumer trends.
“Wearable tech has become ingrained in today’s culture, and the industry shows no signs of slowing down,” said Walter R. Thompson, the lead author of the survey and a former president of the ACSM.
“Tech advances have made it easier than ever for users to collect important health metrics and work with fitness professionals and health care providers to improve exercise efficiency, develop healthy lifestyles, manage chronic diseases and, ultimately, increase quality of life.”
Another survey, this one by GlobalWebIndex, found that 56 per cent of respondents enjoyed receiving fitness tracking data. In addition, more than half reported that it made them feel more in control of their health.
As a recent blog on the US Life Fitness website said, “There’s a reason why wearables have emerged as a top trend, exercisers feel that they benefit from them… The best course of action for health clubs and fitness facilities is to embrace it.”
In fact, the above survey revealed that of all the ways that people use their wearables devices, a majority (66 per cent) use it as a step counter and more than half (53 per cent) use it as a calorie counter, both fitness metrics.
It’s clear that digital connectivity will be a huge part of the future of fitness. That’s why Life Fitness continuously innovates to make sure exercisers are getting the most out of their workouts.
Life Fitness’ premium fitness equipment offers digital connectivity across a range of devices. Our Discover SE3HD consoles sync seamlessly with both Samsung Galaxy Watch and Apple Watch so that exercisers can log their workouts, track their progress and stay in control of their health and fitness.
Health clubs and fitness facilities should be embracing these new tools because it’s likely their members already have.
If you’d like to speak to someone about anything in the above article, don’t hesitate to get in touch.