Life Fitness Privacy Policy


Please read these terms and conditions of the Life Fitness® website carefully. By accessing this site or any of its pages, you agree to be bound by the terms and conditions below. If you do not agree to the terms and conditions stated below, do not access this site or any of its pages.


Life Fitness, Hammer Strength are registered trademarks and service marks of Brunswick Corporation. Life Fitness or Brunswick Corporation has other registered trademarks and may also claim trademark and service mark rights in other marks contained in the pages.


The information and materials contained in these pages are subject to change. Not all products and services are available in all geographic areas. Your eligibility for particular products and services is subject to the final determination of Life Fitness. Access to this site is limited to viewing the linked web pages solely to access the information provided by Life Fitness at this website. Any access or attempt to access other areas of the Life Fitness computer system or other information contained on the system for any purposes is strictly prohibited. You may not use any information contained on this website other than in connection with a legitimate business purpose.

Copyright in the pages, in the screens displaying the pages, in the information and material contained in the pages, and in the arrangement of that information and material is owned by Life Fitness unless otherwise indicated. Life Fitness hereby authorizes you to make a single copy of the content contained on this site for your use in learning about, evaluating, or acquiring Life Fitness products or services. You agree that any copy made must include the Life Fitness copyright notice. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this site.


The information and materials contained in this site, including text, graphics, links or other items, are provided “as is,” “as available.” Life Fitness does not warrent the accuracy, adequacy or completeness of this information and materials, and expressly disclaims liability for errors or omissions in this information and materials. No warranty of any kind, implied, express or statutory, including but not limited to the warrenties of non-infringment of third party rights, title merchantability, fitness for a particular purpose and freedom from computer virus, is given in conjunction with the information and materials.


In no event will Life Fitness by liable for any damages, including without limitation direct or indirect, special, incidental, or consequental damages, losses or expenses arising in connection with this site or use thereof or inability to use by any party, or in connection with any failure of performance, error, omission, interruption, defect, delay in operation or transmission, computer virus or line or system failure, even if Life Fitness, or representatives thereof, are advised of the possibility of such damages, losses or expenses.


This site may be linked to other sites which are not maintained by Life Fitness. Life Fitness is not responsible for the content of those sites. The inclusion of any link to such sites does not imply endorsement, sponsorship or recommendation by Life Fitness of those sites. Life Fitness disclaims any liability for links (A) from another site to this one and (B) to another website from this one. Use of hyperlinks to other internet resources is at your own risk; the content, accuracy, opinions expresses, and other links provided by these resources are not investigated, verified or monitored by Life Fitness.


Life Fitness may collect various types of information from site visitors. Life Fitness will collect transactional information from individuals or companies that purchase products from our site. The information collected may include shipping information and credit card number/expiration date.

We may collect information actively generated by the purchase of a product or service, such as a payment method. We use this information to process your order and support your use of the Life Fitness website. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the Life Fitness website.

The Life Fitness web server also collects general data pertaining to every site visitor, including the IP address, the domain name, the webpage, the length of time spent on the site, and the pages accessed while visiting the site. This information is collected to, among other things, aggregate statistical information, facilitate system administration, and improve the content of the site. Life Fitness may share visitor specific information (not including opt-in e-mail addresses) with Brunswick Corporation and may share its aggregated data with certain of its service providers. Life Fitness may also retain the content of the communications that are sent to Life Fitness customer service representatives. This information helps Life Fitness to improve/respond to visitors’ inquiries regarding the site. Life Fitness will not sell personal information to any third parties. We use this information to complete and support your purchases and use of the website, for internal purposes and to comply with any requirements of law. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the website.

We may request your e-mail address, or other information needed to contact you online. We use it to complete and support your purchases from Life Fitness and use of the LifeFitness website, and to comply with any requirements of law. We use it to respond to any questions you might have. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the website.


We offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by our web site reduce the likelihood of security problems to a level appropriate to the type of data involved. Our servers use Secure Sockets Layer (SSL), an encryption technology that works with Netscape Navigator, Microsoft Internet Explorer, and AOL’s browser, so that only Life Fitness and its designated service provider’s can read a customer’s personal information.

Life Fitness places the utmost importance on protecting information transmitted via the site and will take security precautions to protect all such information; however, Life Fitness cannot guarantee that any electronic commerce is totally secure. Life Fitness will take measures to secure and protect all customer-specific information from loss, misuse and alteration.


Life Fitness uses the information that is collected from the site to, among other things, better serve its customers. Life Fitness may also use the information collected to notify site visitors of changes to the site, to notify site visitors of new products made available via the site, and for any other legitimate and lawful business purpose of Life Fitness.


Life Fitness uses cookie technology on its website. Life Fitness may use a temporary session cookie to enable you to use its site effectively. These temporary cookies will be eliminated when you exit your browser. Another cookie can be stored on your computer by your browser. When you log in, this type of cookie tells Life Fitness whether you have visited the Life Fitness site before or whether you are a new visitor. The cookie does not collect any information about you or provide Life Fitness with any means to contact you. Life Fitness will use the cookie to help it identify the site features in which you show the greatest interest so that Life Fitness can provide more of what you want to see.

We have implemented Google Analytics features based on Display Advertising ( Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting). Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.


Life Fitness reserves the right to modify or amend its Terms of Access at any time, and from time to time. Any changes to the policy will be posted on the site.


This site is not intended for children. Life Fitness asks that children not submit any personal information through this site.


The content of the website may contain projections and other forward-looking statements regarding future events or the future financial performance of Life Fitness and Brunswick Corporation. Such statements are only predictions and actual events or results may differ materially. Please see Brunswick Corporation’s Form 10-K for actual information.


These Terms and Conditions shall be construed, interpreted and performed exclusively according to the, excluding conflict of law rules, of the State of Illinois, United States of America. Any legal action with respect to any transaction must be commenced within one year after the cause of action has arisen. The provisions of the Uniform Commercial Code as adopted by the State of Illinois, and not the United Nations Convention on Contracts for the International Sale of Goods, shall apply.


Questions regarding the Terms of Access should be directed to or Digital Marketing, Life Fitness, 50 Dunlop Road, Mulgrave VIC 3170