Ryderwear Gym, Tranmere

“Hammer Strength and Life Fitness have, honestly, been a Godsend to us, in the support that we’ve received from not only the staff in setting our gyms up, but the maintenance side as well.”

“The fact that we get to work with Life Fitness again and the relationships we’ve built with them and with Hammer Strength – they’re just going to get stronger. Our gym managers love them as well. The ease that we have, and with those new locations opening – one in South Australia, two in Western Australia – we know that we’re going to have the best equipment in those facilities, based on the relationships we’ve built, because they care and we care”

“In opening new gyms, there are going to be challenges and I cannot fault what they have done for our teams. In gyms, things happen, but our gym managers can turn to them and their staff will come in the next day to help.”

Charlotte

National Manager

Challenge

“The layout at Tranmere is quite an interesting because it’s a square. So we wanted to try and utilise the space as much as we could, so the equipment could fit around it.”

SOLUTION

“We’ve located machines for certain muscle groups together, so it’s easy for members to come in and target legs, chest, arms – the layout makes it easier for them to do their workout.” “With this facility at Tranmere, we’ve got black equipment on black flooring and people walk into this facility and go ‘oh my gosh, this is really cool’.”

RESULT

“We get told we are a step above the rest and we get told that there’s no other gym like this; and I think that’s what we’re trying to provide to our members. With Life Fitness and Hammer Strength, we are providing people who come in for a casual visit with the most amount of equipment and the best machines that they can get for their workout. They’ve used it in other facilities but here they love it because it’s the best of the best. It’s new. It’s fresh and there’s variety including pieces they’ve never used before.” “Members love it; they tell us how good the machines are; they tell us they’re getting more out of their workout. There are machines that isolate certain muscle groups, so our personal trainers are able to give better information to their clients on how to use machines or how to target certain muscle groups as well.”