“In choosing Life Fitness, you’re basically just going for the best that there is. From the technical perspective, their actual kit is the best there is, for mine. And people who have spent any sort of time in gyms know that.”
“You want to be able to charge a good price, for good service and having the right equipment and for mine, that’s Life Fitness. It’s the easiest way to go because when people walk in, all they see quality and all of a sudden, they stop worrying about two or three bucks a week that they might get cheaper down the road because they don’t get the same sort of facilities or service.”