Life Fitness. It’s more than just our name, it’s…

Sporting Club


Achieving strength on the field means building strength off of it. You provide the talent — we’ll support you with rock-solid equipment that works as hard as you do. Life Fitness and Hammer Strength provide extreme durability, state-of-the-art innovation and the most important factor of all: results. Whether it’s two-a-days or game day, we’re with you every step of the way.

Life Fitness and Hammer Strength are made by the best and used by the best. Driven athletes and winning teams need to push themselves — and they need equipment that can take a beating and push back. Whether you’re looking for that final goal line drive, that crunch time bucket or that ninth inning run, Life Fitness and Hammer Strength will help you train in the trenches and cross the finish line when it counts.


In the gym, equipment is an anvil to be struck, and every muscle a tool to be built stronger tomorrow than it was today. With Hammer Strength, you’re secure for both the present moment and the future. Consider that aside from our essential collection of benches, racks, plate-loaded and MTS equipment, we’ve developed the newest asset for those looking to push their athletes’ limits: HD Elite. Not only is it Hammer Strength’s most durable rack line, but it’s built for ultimate customisation, group training and extreme conditions.

High-Traffic Toughness

When working with athletes, one thing is always predictable: a lot of steps, a lot of reps and a lot of bodies. Life Fitness and Hammer Strength plan for these high-traffic environments from the get-go, and durability is in the foundational DNA of our equipment. Whether you’re pushing the limits of our Elevation Series treadmills or our Hammer Strength racks, rest assured that your equipment is in it for the long haul.


Iso-Lateral Technology®
The Iso-Lateral® Technology found in our plate-loaded, Ground Base® and MTS equipment replicates real sports action in three ways: it produces natural body motions, creates convergent and divergent movements, and maintains independent arm use for varying resistance and extension goals.


Through a variety of rigorous tests, we stress our products past the point of normal usage and ensure that even the most intense training environment doesn’t make them flinch.

The Bottom Line: Life Fitness and Hammer Strength are built to stand the test of time. Through intricate computer analysis and robotic testing, we ensure that every product is tough enough to handle the most intense training regimen 

Get in the Game

Winning isn’t a guarantee, but Life Fitness and Hammer Strength have paved the road to get there. Our durability, innovation and results speak for themselves. Now it’s time to suit up and get your athletes ready for the moments that count — on game day.

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