Performance strength training equipment designed to withstand the most intense workouts.
Our mission is to inspire healthier lives by creating the best products, services and experiences for our customers.
Whatever your project, Life Fitness’ expert consultants can assist in creating a space that’s the perfect fit for your exercisers
MORE INDUSTRIES
For over 50 years, Life Fitness has been dedicated to creating innovative fitness solutions that benefit both facilities and exercisers.
PRODUCT INNOVATION
Innovative product design and conception from our studios to your facility.
Hammer Strength Plate Loaded equipment is built for raw, powerful training. No fluff—just pure performance. Every machine is designed to mirror how the body moves in sport: natural paths, explosive reps, real resistance. It’s the choice of athletes because it doesn’t get in the way—it gets results.
Your athletes train hard. Your equipment shouldn’t tap out before they do. Hammer Strength plate loaded machines are built from American steel and tested far beyond industry standards—millions of reps, max loads, real-world abuse. Our machines stay rigid, reliable, and ready—day after day, year after year.
No gimmicks. Plate Loaded machines that work every time. You need tools that works. Every adjustment, angle, and movement on a Hammer Strength machine is intentional. We strip away what’s unnecessary so your athletes can focus on what matters—training. Fewer adjustments mean fewer failures and more time under load. It’s simple by design, not by accident.
Hammer Strength machines are built around how real athletes move—natural angles, real resistance, and no wasted reps. It’s not about looking good on the floor—it’s about training hard, training right, and getting stronger. Athletes bring the effort. We bring the performance.
Check out the newest additions to the plate loaded line up
We pioneered plate loaded in ’89—and we’ve been the go-to for serious strength ever since. Just durable, high-performance machines that work as hard as your athletes do. Simple. Powerful. Proven.
The Core of Hammer Strength:
Allocating a specific area for Plate Loaded equipment can significantly improve the layout and functionality of a gym or athletic facility. A well-organised plate loaded zone enhances workout efficiency, prevents overcrowding, and ensures users have ample space to perform exercises with confidence.
Movements to Train On
Years of Pioneering Plate Loaded
Continents with Our Equipment
Official Hammer Strength Centres
Speak with a Life Fitness consultant to learn which ICG indoor cycling solutions are right for your facility.
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