This full-service gym is committed to creating and sustaining an inclusive community, where anyone and everyone can come along, have fun and feel like they belong, no matter what their fitness level is.
“We definitely couldn't have gotten here without the Life Fitness guys. The brand recognition is huge for us. We've got the ‘Hammer Strength Training Centre’ plaque out the front and people often message us via Facebook and Instagram to see if we've got Hammer Strength before they even come in and check the gym out.” - Chris, Director
Challenge
“We had lots of challenges with the building. It was a full refit so we had to strip the building down, back to bare slab; it's a double tenancy, so we're downstairs; there are pillars and all sorts throughout the facility; and there were delivery delays due to overseas shipping issues.”
Solution
“We worked heavily with John from Life Fitness, which meant we could keep our members up-to-date from the get-go.” “That guidance was key – helping us select equipment, design the layout, and build comfort zones within the club so people feel comfortable when they first walk in.”
Result
“We’ve got the best equipment in the world in this facility, for all your training needs – whether you're first starting out or you're a pro athlete.” “We've created a space in which everyone's included so, whether you're bringing your family in, or you're training with your mates, or doing group training, everyone's welcome – all ages and demographics. We want everyone to feel included in our space.”