Ryderwear Gym, Alberton is one of six elite fitness facilities in the brand. Built for performance, Ryderwear Gym Alberton offers premium-quality fitness facilities and technology including state-of-the-art Hammer Strength and Life Fitness equipment, 24/7 access and an outdoor training space.
“Life Fitness has been so easy to deal with them and the support that she's got from them… if we call them in the morning and they're here in the afternoon “
“We have a great partnership with Life Fitness and Hammer Strength – we can rely on them because they're there for us when we need them, and we're able to build our brands together.”
“We rely on the support from Life Fitness and Hammer Strength. Alberton is a massive gym and the feedback we've got from every person who walks through the door is positive. So, how can we take that and harness it in our next gym? Life Fitness will be one of the first companies we call! We’ll also be getting Hammer Strength machines in because we already have members signed up who are waiting for those gyms to open.” - Charlotte, National Manager
Challenge
To offer a wide range of options to cater to the needs of all ages and fitness levels and to take advantage of key industry trends.
Solution
“We've got a really unique set up here at Alberton. When you walk through the shop, we've got a cardio room, which is where you find every piece of cardio equipment. We’ve then got a little studio gym as well, so if you're not really feeling like going upstairs where the show pieces are, you can come in and enjoy yourself in a smaller gym.” “Upstairs is ridiculously large in size, and the layout we've created is just seamless! All the equipment is set up in a way that makes it really easy to use and navigate. We also created other spaces including an outdoor area that is very ‘combat’ style, so if you're into army-style training then I suggest you head out there especially if you're happy to brave the weather! We've also got our sauna space which is a bit of a meditation zone.” “Upstairs, we've got a really impressive cable machine set-up that Life Fitness created. And we've actually created a bit of an aisle set-up where all of the machines are back-to-back but with space in between; the layout is a bit of a show-stopper. We've grouped the machines by muscle groups so, on the days that you're doing certain exercises, you can pick your machines and go one-by-one without having to go too far into the gym if you don’t want to. Of course, we also have a functional area too, where members can go and do their own thing.” “Life Fitness has been really awesome and they actually gave us some ideas of what would go well together and advised which machines might best complement each other; especially if you're picking a certain day to exercise your arms, your chest or your back, for example. They actually gave us feedback on how we set it up, and we then utilised some of that feedback to make the gym a bit easier to use for some of our members.”
Result
“We can cater to every single person that comes into this gym and those serious or competitive lifters know exactly which machines they want to jump on, because they know exactly what they’ll get out of each piece of Life Fitness equipment. For members who are coming because they enjoy health and fitness, they’ve got every machine they could possibly dream of having in the one place.