A premium high-end facility, Powerhouse Gym Elite is ‘elite’ by name and ‘elite’ by nature, offering a wide selection of the most unique pieces of equipment.
“If anyone is opening a gym, they must have Life Fitness and Hammer Strength because about 75 per cent of the new generation of members only know Life Fitness and Hammer Strength, and they love the machines and their biomechanics. Every single person who comes here and sits on a piece of equipment say they love it so much.” - Wagdy, Owner
Challenge
To create a high-end gym that offers premium equipment that members will love using, and which will deliver the results they seek.
Solution
“Life Fitness and Hammer Strength are the best brands in the market. They’re a worldwide company so if you go to any country in the world, you’re going to find many gyms have at least a couple of pieces. They are extremely biomechanic and they’re built very very well. Every single piece that you sit on, makes you feel like you're a part of the machine. They are extremely high-quality pieces and they're very well made in terms of build, the metal, everything is very heavy duty, so they last for life.” From day one, even with the delivery, they were extremely professional people. They came and put every single piece of equipment together. They came and fix everything and make it perfect. If we ever have a problem, we just give them a call, and they come the very next day and fix it straightaway; they're extremely helpful.
Result
Every single piece of equipment in the gym has been handpicked. So, while this gym was opened for athletes, they have made sure that every single piece can also help every single person to achieve their goal, even if they are not serious athletes. The gym also provides multiples of every single piece of equipment because, as owner and former bodybuilding champion Wagdy says, “We don't want anybody to have to wait to use a machine. I have trained in so many different gyms, and the wait time is often ridiculous because they have only one leg press or one hack squat available. So, if four people want it at the same time, that's like half an hour gone from your training time.”