ONYX Gym & Fitness is the newest independent gym in Alexandria (Sydney), which is bringing an exciting and innovative 24/7 gym experience to its members; one that is centred around creating a space where customers truly feel like they are welcomed, where they belong, and where they feel motivated to try their best.
“The reason we chose Life Fitness and Hammer Strength for their gym fit-out, is because they are well-renowned for their quality, and have such a great range of equipment – two elements which we believe are highly influential in attracting and retaining members, and which member feedback has already confirmed.”
“Working with the Life Fitness and Hammer Strength teams have been fantastic so far. Our account manager Aaron has been fantastic in helping us set up the gym – from helping us design the layout, to selecting equipment. They’ve been amazing to deal with.” - Katie King and Joey Yusnanda, General Manager and Operations Manager
Challenge
To convert a 1,200 square metre warehouse space into a place where customers truly feel like they are welcomed, where they belong, and where they feel motivated to try their best.
Solution
The conversion made use of the really high ceilings and big open spaces by keeping the industrial feel and open plan; but while also adding a modern element of design aimed at women. The range and quality of equipment is critical for attracting and retaining members. The quality of the Life Fitness and Hammer Strength brands are recognised and appreciated by members.
Result
Hammer Strength has been great for ONYX because the new releases of equipment really helped to sell the gym to members and prospects. Continued innovation like this will also contribute to helping ONYX stay on top of their game. “We're really excited about the future of ONYX, and we can't wait to keep working with Life Fitness and Hammer Strength, and see what new machines they bring into this space.”