DARE., Melbourne's 6-star fitness studio unlocks a new level of personal training with an expert tailored health and fitness experience where members can become the best versions of themselves.
“What we do is quite premium, and so we wanted equipment that was also premium, very smooth and very easy to use – almost like cheating, in some regards because it’s so fluid.” – David Ottobre, Co-Owner
“Life Fitness is an amazing brand; it looks good and matches our colours very well. When you get on the machines, they’re very smooth; the cables are very smooth. You can feel the movement very well through a range of different exercises. It’s like driving a new car – it just feels good, when you use Life Fitness equipment.” – Luke Walker, Co-Owner
“We like to think of ourselves as an excellent standard and we think Life Fitness works with us in that regard.” – Luke Walker, Co-Owner
Challenge
To offer fitness equipment that directly reflects the premium quality of personalised service and experience that the brand promises to deliver. “At Dare, everything that we do is all personalised and structured around the individual. We tailor absolutely everything we do here, to each individual and what their goal is, and what they're wanting to achieve”. – Kira Grace, Client Liaison, Dare.
Solution
“We've got all the latest and premium pieces from Life Fitness, and they’re beautiful to use. The first day I trained here in the studio, when we completed it, I was blown away. I was like ‘wow, you can feel the difference’; it’s another level.” – David Ottobre, Co-Owner, Dare.
Result
“Our clients love it here at Dare. From the moment they walk in the door to the moment they leave, they're looked after, they're cared for, they're nurtured. Everything that we do here is based around the client and what they're wanting to achieve and their goals. It's not just a personal training studio where you come in, do your weights and you go home; it's a lifestyle change.” “We're pumped for the future. We just laid the first brick really; we're just warming up and we look forward to our continued partnership with Life Fitness. We look forward to our expansion and our growth. We're very excited for the future. Look out what's coming next and what we do.”