Bodhi & Ride owner, Michaela Fellner always found fitness boring and dull. She identified an opportunity to make indoor cycling innovative and fun, with good music, great instructors, and in darkness so participants can just sweat it out.
To turn her dream into a reality, she needed super solid, reliable and low-maintenance bikes, which she found in Life Fitness.
“Life Fitness were amazingly supportive. They enabled us to set up the bikes right on time, so we didn't have any delays with launching the studio. The bikes have been very reliable so far, which is great; and we're excited to work with them further, going forward.”
“We have a lot of people come from overseas and a lot of studios there use a different brand of bike, and we get a lot of comments from those people, about the smooth ride that we have; and it is an incredibly smooth ride!” - Michaela, Owner
Challenge
People are very time poor; they want convenience and bang for their buck. A studio like Bodhi & Ride offers this because their classes are full-body, on-the- bike workouts, done in 45 minutes. Bodhi & Ride riders really want to work hard, and they want to know how hard they're working. They want to be able to walk out of a class and not just feel it but also see it.
Solution
“The Life Fitness bikes are great because they provide power output data, and the technology to then link up with our customers’ data and send it to them. So that's been really great.” Bodhi & Ride have the bikes situated fairly close together and the lights are down, which provides a certain level of ease for people, especially first-time riders. This ensures they know that they are in a safe place. They feel like it's just about them and not about competing with the person next to them. Instead, it's all about the sweaty high-fives at the end!
Result
We needed a really solid, incredibly durable bike because our bikes get used so much; something that is incredibly stable and doesn't let us down, and which maintains itself really well. Something that's just incredibly reliable. That's what we need. We get a lot of comments about equipment from our riders, and they all love our Life Fitness bikes. So, I think the choice was a good one.”