Simon Olive, Owner, Anytime Fitness Kew (VIC) says “if you want to be the best, play with the best” and in this video he explains why he chose Life Fitness to help him achieve his club’s goal of becoming the coolest, number one gym in the local area.
“In choosing Life Fitness, you’re basically just going for the best that there is.”
“It’s the easiest way to go because when people walk in, all they see is quality and all of a sudden they stop worrying about two or three bucks a week that they might get cheaper down the road because they don't get the same sort of facilities or service.”
“If you want to be the best, play with the best; and, for mine, when it comes to gym equipment, service and expertise you just don't go past Life Fitness. They're the ones that get the job done.” - Simon, Owner
Challenge
To be the coolest, number one gym in the local area, that will put us ahead of the F45s, the YMCAs and the small independent gyms.
Solution
“In choosing Life Fitness, you’re basically just going for the best that there is. From the technical perspective, their actual kit is the best there is, for mine. And people who have spent any sort of time in gyms know that.” “You want to be able to charge a good price, for good service and having the right equipment and for mine, that’s Life Fitness. It’s the easiest way to go because when people walk in, all they see quality and all of a sudden, they stop worrying about two or three bucks a week that they might get cheaper down the road because they don't get the same sort of facilities or service.”
Result
“You can look at the cost that you invest into a refit as an onerous expense, or as a marketing expense, which is very much the view that we're taking. We're really looking to offset the expense of the refit with a massive push in membership immediately after refitting; growing membership numbers by 200 to 300 that will offset the expense.” What Simon also appreciates from his partnership with Life Fitness, is the exemplary service and advice he receives. “You benefit from their experience and their expertise. If you want to be the best, play with the best; and, for mine, when it comes to gym equipment, service and expertise you just don't go past Life Fitness. They're the ones that get the job done.”